We’ll explain this in more detail in our 8-step guide below. Once you have gained more insight into the competitive landscape for your chosen industry and demographics, you can decide if raising your maximum bid is necessary. So, if you’re new to advertising through Instagram, it’s best to start with a low maximum bid to gain some experience.
Your chosen placement (costs can differ between ads shown on Facebook vs Instagram)Īdvertisers can set their maximum bids for each auction or let Instagram optimize them automatically. The time of year (costs often go up during holiday shopping periods in Q4 such as Black Friday). While there is no average or benchmark price, some cost factors can include: Note that there is no best practice for how much to spend, but Meta recommends starting with at least $5.00 per day. You can set a daily or lifetime budget for your Instagram ads, so it’s up to you how much you want to spend. The cost of Instagram ads depends on the total budget, duration, and objectives you’ve set for your ad or campaign. Source: Instagram ( ) How much do Instagram ads cost? They also often have more features than a normal post, such as links, CTA buttons, and product tags. Instagram ads look similar to normal posts but always contain a Sponsored label to indicate that they are an ad. Instagram ads can contain images, videos, carousels (multiple images), or collections (dynamic product galleries). These ads appear in users’ feeds, Stories, and explore pages in the same format as organic content from other Instagram accounts. Instagram ads are posts businesses can pay to serve to specific target groups on Instagram. 
Easily customize them in Canva, and start stopping thumbs and selling more today. Bonus: Claim your free pack of 15 Instagram ad templates created by Hootsuite’s professional graphic designers.
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